Adobe Experience Platform
AEP implementation — done right.
AEP is the most powerful customer data platform on the market and one of the most complex to implement. We’ve done it. We know where projects stall and how to avoid every pitfall.
What we deliver
XDM schema design aligned to your business objects and downstream activation needs
Identity namespace strategy — deterministic (email, ECID) + probabilistic graph configuration
Real-Time CDP segmentation — audiences that evaluate continuously, not nightly
Adobe Journey Optimizer activation — AEP audiences firing AJO entry events
Customer Journey Analytics (CJA) on top of AEP data lake
CASL / PIPEDA compliant consent enforcement — every profile carries consent state
Source connectors — CRM, web SDK, mobile SDK, warehouse ingestion
Ongoing monitoring, alerting, and optimization post-go-live
We understand AEP from the inside
We’ve built customer data systems with the same architecture as AEP — identity graphs, XDM-style unified profiles, streaming ingestion, and real-time segmentation. We can implement AEP correctly because we understand what it’s doing under the hood, not just how to click through the UI.
Canada-first compliance
CASL and PIPEDA compliance are not afterthoughts. We design your AEP consent model from day one: consent fields in XDM, suppression audiences, consent-aware segmentation, and DSAR (data subject access request) workflows.